It’s important to stand out in content marketing because it’s very competitive. Millions of blog posts are released every day. How can you make sure that yours stands out and is useful? Here’s the Skyscraper Technique, a plan that will help your work stand out from the rest. But what is the Skyscraper Technique, and how can it help your writing? Let’s get started.
How do you use the skyscraper technique?
Brian Dean, who started Backlinko, proposed using the Skyscraper Technique to market material. The idea is easy but effective: find content that is already popular in your niche, improve it, and then share it to get backlinks, traffic, and authority. Imagine you are in a city with many big buildings, but one stands out. You want to make the tallest and most amazing piece of content possible to stand out.
Taking apart the skyscraper method:
- Find Content Worth Linking To: Find content already doing well in your area as a first step. This could be an article, blog post, infographic, or other material getting much attention.
- Improve It: Once you know the content, you must improve it even more. This could mean adding more information, making the design better, or updating material that is out of date. The important thing is to make something better and more complete than the original.
- Promote Your Content: Finally, you need to get the word out about the new high content you made. Contact people linked to the original post and send them your better version. Your content will start to move up the ranks with some luck and smart outreach. Along the way, it will get backlinks and influence.
How can the skyscraper technique help your writing?
Now that you know the Skyscraper Technique, let’s look at how it can change how you market your work.
1. It helps your SEO rankings
The Skyscraper Technique has a big effect on SEO, one of its best features. More backlinks will automatically come to you if you make better content than everything else. Search engines like Google use backlinks to figure out how to rank pages. This means that the more high-quality links you have, the higher your content will rank. To be exact, Backlinko did a study that showed that the first few Google results had 3.8 times more backlinks than the ones below them.
2. Brings in more organic traffic
More exposure comes from higher rankings, which brings in more organic traffic. If your content is on the first page of search engines, people interested in your writing will keep coming to your site. Research shows that 71% of search traffic clicks on the first page of Google. Getting your content on that first page can greatly affect your traffic numbers.
3. Makes content better
The Skyscraper Technique pushes you to make the best content possible, making the content you make better. If you want to beat other content, you must study more, give more value, and present your information more interestingly. While this helps your readers, it also makes your brand look like an expert.
4. Gives you power and trust
When you regularly make useful, high-quality content, your audience will see you as an expert and trust you. People are more likely to share, link to, and return to information they trust and find useful. This makes you a thought leader in your field over time, which makes it easier to get and keep an interested audience.
5. Gets more social shares
Really useful posts are more likely to be shared on social media. The Skyscraper Technique tells you to make material that is useful, nice to look at, and simple to understand. People are likelier to share your content with their network if it is useful and visually appealing. This will help you reach even more people.
Sometimes Asked Questions About the Skyscraper Method
A: The Skyscraper Technique works well, but it might only be right for some areas. It works best in fields where there is a lot of information that you can improve. Even if there is limited content in your area, you can still use these ideas by making the most complete, detailed, and useful content in your field.
A: To start, find the best content in your area using tools like Ahrefs, BuzzSumo, or SEMrush. Find blog posts, articles, or other tools with many backlinks or social shares. When you find already popular content, look at it closely to see what you can change to improve it.
A: Focus on depth and detail when writing great material. Add new insights, update old information, include original study, or offer a different point of view to go beyond the surface level. Also, make the design better, add pictures, and make the text more interesting and easy to read.
A: The Skyscraper Technique works best when it is promoted well. First, contact people who linked to or shared the original post and tell them about the better version. Social media, email newsletters, and guest blogging are other ways to get people to read your material. Connecting with influential people in your niche can also help your work get seen by more people.
The skyscraper technique can help you improve your content strategy
The Skyscraper Technique is a tried-and-true way to get ahead in a world where information is king. You can improve your SEO rankings, get more organic traffic, and become an authority in your area by finding popular content, improving it, and promoting it well. As a result? A content plan that not only gets people to your site but also keeps them there.
Are you ready to make your work stand out? Your content marketing will take off as soon as you start using the Skyscraper Technique. People will thank you, and so will your bottom line.
Lovepreet Sachdeva is an SEO Specialist with extensive experience in helping businesses improve their online presence. He is dedicated to providing top-notch SEO services and personalized strategies to boost your website’s performance. Contact him today for professional SEO assistance.
